Of course as a songwriter you want to appeal to the masses. You want a ton of people hearing, sharing and loving your music. I get that. But one thing you have to realize when you’re marketing yourself is it’s best to address a single person to increase the odds of getting their attention.
2. Give Value
Another big mistake a lot of songwriters make is they don’t make their promotions all about their fans.
3. Build Relationships
One of the best ways to market your music is to build relationships. This applies not only to people who can help advance your career, like club owners and bigger bands, but with your fans as well.
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