Ask yourself the following questions. According to the Creator Academy, you don’t need to answer “yes” to every single one in order to make a quality video. But the more times you hear yourself saying “yes,” the more confident you should feel that you’re onto something good.
1. Shareability — Is the video relatable, topical, or remarkable? Does it help someone solve a problem? Will the viewer feel cool or knowledgeable when they share the video with friends?
2. Conversation — Does this video help me communicate with my fans, either directly IN the video, or as a conversation starter for other interactions (in the comments section on YouTube or elsewhere)? Will I appear comfortable and authentic?
3. Interactivity — Does the video involve the audience in some way? Does it ask a question of them, showcase their participation, or encourage them to contribute to future videos?
4. Consistency — Is there an element in this video that occurs throughout all my videos? A familiar face, setting, technique, or theme? Is the video “packaged” in a way that seems consistent with my other videos? Am I posting on a schedule?
5. Targeting — Do I know who this video is FOR? Who is my audience, and is this video going to entertain or inform that audience? Will that audience be interested in only THIS video, or will they enjoy my other videos too?
6. Sustainability — Do I have what it takes to keep doing this?
7. Discoverability — Will my video show up in YouTube search results and be recommended as a related video? Am I using smart keywords and titles?
8. Accessibility — Can a new viewer watch this video and appreciate it without having seen any of your previous videos? In other words, can this video stand alone?
9. Collaboration — Is there an opportunity to work with another artist with a loyal following on YouTube? Can I feature them in such a way so they’re proud of the results, and will want to share this video with their audience?
10. Inspiration — Do I really want to make this video?
Photograph by Sea Turtle.
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