1. What’s your motive? Are you passionate about music or fame?
The first and biggest mistake artists make is not understanding their MOTIVE. In other words, I mean DO IT FOR THE MUSIC!
A lot of times our motive changes and then we put our first love on the back burner. Sooner or later the actual sound of our music takes a hit. Not being passionate about the music we create shows and sticks out like a sore thumb.
2. What’s the quality of your audio?
Since technology has put the power of reaching audiences at the fingertips of any individual, it is important to understand that you are in the same ocean with every other artist in the industry.
The quality of your music is imperative and may just be the one key to your success or failure. We are now in the era of DIY and home studios.
If we cannot create the music quality we desire ourselves then we should look to work with other musicians, engineers ,and producers. The Internet has also made it possible to work with online engineers and producers if you cannot find one locally that suits your style of music.
3. Is your online branding working for or against you?
This is a very broad topic, but I want to touch base on the issues I see a lot. First, the website! Think of your online presence like a physical mall — and your website is a store. If you are in the same mall as one of your favorite artists, your store would have to look presentable and be able to compete with the other store. Well the same goes for online branding. Too many artists just use the links to a music site (Bandcamp, SoundCloud, etc.) or their social networks to represent their brand.
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