Music Launch Phase #1: Intrigue
The Intrigue phase is the longest phase of the launch and it begins before your fanbase even know about your new project.
Its goal is to take back the curtain and give your community a sneak peek at what you’re working on.
You could do this by using video on Facebook Live and Periscope or even by sharing images and visual stories on Snapchat and Instagram.
Music Launch Phase #2: Launch
During our interview, Steve made a very interesting point: “Even though this is where many indie artists spend a lot of time on, Launch is actually a relatively short phase.”
Up until now, you may have thought that you’d need to spend months and months in the Launch phase…
Have you ever heard of the “blitz marketing campaign” concept?
It’s a strategy where you focus on pre–arranging press coverage, digital marketing campaigns, etc. and launch everything over a short period of time.
Music Launch Phase #3: Support
Think about it: your community knows what you’ve been working on, they’ve given you feedback, and they feel like they’ve been active participants in the music creation process.
What do you think will happen when your EP is finally ready to be launched and you’re looking for support?
Your community – which has been EMOTIONALLY involved in the whole process – will help you out.
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