So how do you get the attention of the Spotify editorial team? Well, the old “who-you-know” methods still apply: connected publicists, managers, labels, distributors, digital promotion experts, etc. — people in the industry that have the ear of a Spotify playlist curator or two.
But there’s another way, one that doesn’t require you to have connections or a big promotion budget: start DIY, get your songs onto lots of smaller playlists, and begin teaching Spotify’s algorithm to be on the lookout for more song activity from you.
The more activity your songs get, and in particular, the more your songs are added to playlists, the more likely it becomes that Spotify’s editorial team will take notice.
Branded playlists
These are Spotify playlists managed by third parties, such as Pitchfork, or major-label playlists such as Topsify.
Your own playlists
Just what they sound like: you create them, you promote them, and (assuming you’re verified) you feature them on your artist discography page!
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