I had a feeling this would be the case, but it’s nice to see the data prove it. It’s a great reminder to those people who say “the theater is dying” that they don’t know what the @#$% they’re talking about. The theater has been around for over 2,500 years. So if it’s dying, it’s going very very slowly . . . and will outlast just about everything else. In fact, I believe that as more and more two dimensional, recorded and flat forms of entertainment pop up on your TV, your phone, your tablet . . . the live, in-your-face, “in the room where it happens” experience becomes more and more rare. And when something is more rare it becomes more valuable. And when something is more valuable, well, more people want it.
(via)
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