So, how do I write to them?
- Research. To grab somebody’s attention, you need to know what they want and what they need. Then you need to be the solution to their problems.
- Introduce yourself.Who are you, and what is it about you that would pique their interest?
- Decide exactly what you are writing to them about.Choose one thing, one thing only and be clear, concise and straight to the point.
- Ask them for ONE action (unless it’s a thank you- in which case I’d keep it as just that). What do you want them to do?
- Think up a catchy subject line that reflects the reason you are getting in touch.
- What materials are you going to send?I would recommend always including your headshot, Spotlight link or CV and website.