So, how do I write to them?

  1. Research. To grab somebody’s attention, you need to know what they want and what they need. Then you need to be the solution to their problems.
  2. Introduce yourself.Who are you, and what is it about you that would pique their interest?
  3. Decide exactly what you are writing to them about.Choose one thing, one thing only and be clear, concise and straight to the point.
  4. Ask them for ONE action (unless it’s a thank you- in which case I’d keep it as just that). What do you want them to do?
  5. Think up a catchy subject line that reflects the reason you are getting in touch.
  6. What materials are you going to send?I would recommend always including your headshot, Spotlight link or CV and website.
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