Johansson notes what appealed to her about becoming Black Widow in the Marvel Cinematic Universe, saying, “I’ve always had the same principle for choosing roles, which is to try and make movies that I would pay to see. As I get older that’s meant different things. I’ve never been a superhero-comic fan exactly. I did Iron Man 2 because I loved what [the director Jon] Favreau did with Iron Man. It spoke to me as someone who was not a fan of that genre, and I saw a future in building a character with Marvel. The idea of doing a franchise was exciting — being able to play a character over many installments, the challenge of playing a character who had a built-in fan base, and trying to put my stamp on that character.” She adds that most of the reasons why she chooses the roles that she does is because of the opportunities to do something new. She explains, “I look for projects with filmmakers who want to make things that give the audience a fresh experience… I’ve always been very competitive, and a part of that is pushing your boundaries — taking a risk, and being able to live with the loss that comes with taking a risk.” (via)]]>